Creative Ideas

Why Creators Are Leaving Instagram for Cara

Why Creators Are Leaving Instagram for Cara

In the constantly changing online world, a new social media platform called Cara is becoming popular among artists. Its rise in popularity coincides with increasing worries from creators about how Instagram, owned by Meta, uses user-generated content. Meta's acknowledgment of using user content to train their AI models is the tipping point for many artists. This has raised concerns that artists' work could be reproduced using AI, potentially reducing the value of original creations.


What is Cara for Creators


Cara is a new social media platform specifically designed for artists. Launched in early 2023, it allows artists to share their work, connect with other creators, and even find job opportunities from established studios. Cara prioritizes the needs of human artists and takes steps to protect their work from AI appropriation.


AI Protection Tag

Cara offers solutions to these anxieties by employing several methods to protect artists' content from AI. One key feature is the "NoAI" tag, which artists can add to their work to signal Cara's algorithms that it should not be used for AI training. Additionally, Cara utilizes other unspecified techniques to further thwart AI models from gleaning valuable data from artists' uploads.


An Alternative to Instagram

Once a haven for creative expression, Instagram has evolved into a platform heavily focused on advertising and influencer marketing. While it still boasts a massive user base, many artists feel their work gets lost in the noise, overshadowed by sponsored content and algorithmic manipulation.

Cara's focus on artist protection is a major draw. It's crucial to recognize that the platform is still developing. Currently, Cara is in beta testing and is grappling with challenges like server overload due to the influx of new users. However, building trust and attracting a critical mass of users are key milestones for Cara's long-term success. As it continues to evolve, Cara could become a game-changer for artists seeking a platform that respects their work.


Surge in Cara Users

Cara's user base is reportedly surging, tripling from less than 100,000 to more than 300,000 in just a few days. This rapid growth highlights many artists' dissatisfaction with Instagram's current practices. However, according to various sources, Instagram still has a massive user base with over 2 billion monthly active users. This means roughly one-fourth of the world's active internet users engage with the social media platform monthly. Despite this impressive number, its massive user base can overshadow individual artists' work and contribute to feelings of frustration.

Cara's emergence signifies a growing discontent among creators with how established platforms promote their work. As artists seek more control over their content and protection from AI appropriation, Cara's innovative approach could create a new model that allows artists to thrive on social media while protecting their intellectual property.

5 Effective Lead Generation Strategies to Boost Sales

5 Effective Lead Generation Strategies to Boost Sales

Generating high-quality leads is the lifeblood of sustainable sales and growth. A lead is a potential customer who has expressed interest in your product or service. Effective lead-generation strategies focus on attracting, nurturing, and converting these prospects into loyal customers. In this article, we focus on five proven lead-generation strategies that can transform your sales pipeline:

1. Optimize Your Website for Conversions

Your website often is the first impression prospects have of your company. To capture leads effectively, optimize them for conversions:

  • Clear Value Proposition: Immediately communicate the unique benefits of your product or service.
  • Strong Calls to Action (CTAs): Guide visitors towards actions like subscribing to your newsletter, downloading content, or requesting a demo.
  • Intuitive Design: Ensure easy navigation and mobile responsiveness for a positive user experience.


2. Create Compelling Content Offers

Provide valuable content in exchange for a visitor's contact information. Promote these content offers through your website, blog, and social media channels:

  • Ebooks and Whitepapers: Offer in-depth insights on industry trends
  • Webinars: Host live educational sessions and answer questions
  • Free Tools/Templates: Provide resources that solve pain points
  • Case Studies: Showcase how you've helped other businesses


3. Leverage the Power of Email Marketing

Email marketing remains a powerful tool for lead nurturing. Here's how to maximize its potential:

  • Build a Targeted List: Segment your audience based on interests and demographics
  • Deliver Value: Share industry insights, helpful tips, and exclusive offers.
  • Personalize Messages: Use the prospect's name and tailor content to their needs.
  • Automate Workflows: Set up triggered emails based on user actions.


4. Master Social Media Outreach

 Social media platforms offer a unique opportunity for brand building and direct engagement with your audience. To generate leads on social media:

  • Choose the Right Platforms: Focus on where your target audience spends most of its time.
  • Provide a Mix of Content: Share valuable insights, promote your offers, and interact with followers.
  • Run Targeted Ads: Use demographics and interests to reach specific segments.
  • Utilize Social Listening Tools: Monitor mentions and conversations related to your industry.

5. Invest in Search Engine Optimization (SEO)

 By ranking high in search engine results, you organically attract relevant leads. Effective SEO includes:

  • Keyword Research: Identify the terms your target audience is searching.
  • On-Page Optimization: Use keywords throughout your website content.
  • Quality Backlinks: Build authority by acquiring links from other reputable sites.
  • Technical SEO: Ensure your site is mobile-friendly and loads quickly.

Bonus Tips

  • Plan and host networking events or webinars to connect directly with potential customers.
  • Harness the power of referrals by incentivizing existing customers to spread the word.
  • Measure and analyze your results to determine which strategies are most effective.

Key Takeaway

Lead generation is an ongoing process. Combining these strategies and consistently nurturing your leads will create a robust sales pipeline and drive long-term success.


What's Your Content Worth? Explaining Earned Media Value

What's Your Content Worth? Explaining Earned Media Value

In the competitive world of content marketing, brands are constantly vying to capture the attention of their target audience. They use various tactics such as creating content, running ads, and hoping to go viral. However, marketers often overlook earned media value (EMV) amid paid promotions and strategic social media posts:  It's the currency of word-of-mouth, the applause of the online crowd, and it can be compelling.

What Is Earned Media Value (EMV)?

So, what exactly is EMV? Simply stated, it's the estimated value of the exposure your brand receives through unpaid mentions by third parties. These mentions could be anything from a glowing review on a blog to a customer's enthusiastic tweet about your new product. Unlike paid advertising, where you spend for guaranteed placement, EMV hinges on organic engagement. It's the magic that happens when your content resonates so profoundly that people can't help but share it.

Why is EMV a Big Deal?

Earned media value is an essential calculation for a few reasons:

  • Trust factor: People trust recommendations from friends and influencers far more than traditional ads. Earned media taps into this inherent trust, giving your brand a powerful credibility boost.
  • Reach beyond your bubble: Paid ads might reach a targeted audience, but EMV has the potential to go viral, spreading your message exponentially through organic shares and conversations.
  • Cost-effective clout: EMV doesn't have a direct price tag, unlike paid advertising. While you might invest in creating great content or engaging influencers, the subsequent mentions and buzz come at no additional cost.
  • Brand loyalty amplifier: Positive earned media fosters community and belonging around your brand, turning customers into loyal advocates.

How Is Earned Media Value Calculated

Now, calculating EMV isn't an exact science. There are various methods, each with their own merits and limitations. Some common approaches include:

  • Social media value: Assigning a value based on the reach and engagement of earned mentions on social media platforms.
  • Advertising equivalent: Estimating the cost of reaching the same audience through paid advertising (as in the example below).
  • Influencer rates: Using established influencer pricing models to value mentions from prominent figures.

EMV Example

Here's an earned media value example using the Advertising Equivalent method:

Imagine a fashion brand receiving a positive review from a famous fashion blogger with 500,000 followers. The review generates 10,000 engagements (likes, comments, shares).

  1. Determine the average cost per engagement (CPE) for paid social media ads in your industry. Let's assume the average CPE is $0.50 in this case.
  2. Multiply the number of engagements by the CPE. EMV = 10,000 engagements x $0.50 CPE = $5,000

This calculation suggests that the brand received the equivalent of $5,000 worth of advertising exposure from this single earned media mention. Keep in mind that this is a simplified example.

Ultimately, the actual value of EMV goes beyond mere numbers. It's about understanding your content's impact on people's perceptions and behaviors. A positive review might not translate directly to sales but can build trust and pave the way for future conversions.

Increasing EMV

The following are four ways brands can increase their earned media value:

  • Create high-quality, shareable content: Focus on content that resonates with your target audience and sparks genuine interest.
  • Engage with your community: Respond to comments, answer questions, and participate in conversations.
  • Build relationships with influencers: Collaborate with relevant figures in your niche to reach a wider audience.
  • Track and analyze your results: Monitor your EMV over time and use the insights to refine your strategy.

Remember, earned media is a powerful tool but not a magic bullet. Focus on creating genuine value for your audience; positive mentions will follow. Let your content be the spark that ignites organic conversations, and watch your brand shine in the light of earned media.

In a world saturated with marketing messages, earned media value is a testament to the power of authentic connections and the enduring value of great content. So, go forth, create, engage, and let your brand story be told, not just by you but by your loyal advocates and brand ambassadors. Enjoy this article? Subscribe to Internet Marketing News and get more great content delivered to your inbox.

Capturing Leads in the Age of Conversational AI

Capturing Leads in the Age of Conversational AI

The digital world is talking, but is your business listening? Voice search, once a sci-fi fantasy, is now becoming mainstream. According to a recent report by Statista, 46% of Americans already use voice assistants daily, which is expected to reach 55% by 2025. This shift in search behavior presents a unique opportunity for businesses to capture leads in the age of conversational AI. So how can you optimize your online strategy for the rise of voice search?

Understanding the Voice Search Mindset

Voice searchers are on a mission. They're often multitasking, juggling chores or activities while seeking information. This means they use natural language, asking questions in a conversational tone. They're looking for immediate answers, often phrased as long-tail keywords like "best vegan restaurants near me" or "how to fix a leaky faucet."

Optimizing Your Content for Voice Search

  • Embrace long-tail keywords: Research and target the conversational phrases your audience is likely to use when searching by voice. Tools like Google Trends and AnswerThePublic can help you identify these queries.
  • Focus on local SEO: Voice searchers often have a specific location in mind, so optimize your website and online listings for local search. Claim your Google My Business profile and ensure your address and contact information are accurate. In fact, 72% of users say they "often" or "always" use voice search to find local businesses, according to Google.
  • Structure your content for questions: Answer potential questions your audience might ask directly on your website, using headers and subheadings for easy navigation. Consider creating FAQ pages and Q&A blog posts.
  • Make your website easy to navigate: Voice search is all about convenience, so make sure your website is easy to navigate and answers users' questions clearly.
  • Write naturally: Don't stuff your content with keywords; write casually as you would speak to a friend. This will make your website more engaging and easier for voice assistants to understand.
  • Optimize for mobile: Most voice searches happen on mobile devices, so ensure your website is mobile-friendly and loads quickly.

Beyond Keywords: The Power of Conversation:

Voice search is more than just keywords. It's about understanding user intent and providing the most relevant and helpful information. This requires businesses to think beyond traditional SEO and embrace conversational AI. Consider implementing chatbots on your website or social media platforms to engage with voice searchers directly. Invest in voice-enabled marketing campaigns that utilize smart speakers and voice assistants.

The Future of Lead Generation with Voice Search

As voice search continues to grow, it will become an essential part of the lead generation conversation. So, by optimizing your content and embracing conversational AI, you can ensure your business is ready to capture LiveLeads in this exciting new era. Remember, the future of search is not just about keywords; it's about speaking with intent. When someone asks a question and your website delivers the answer, you'll be well on your way to success.


How Marketers Will Use Augmented Reality

How Marketers Will Use Augmented Reality

Amid the buzz surrounding artificial intelligence, another technological revolution is quietly gaining momentum – augmented reality (AR). While AR may not yet be as widely recognized as AI, its potential to transform how brands interact with consumers is undeniable. Here's a comprehensive overview of how marketers leverage AR to enhance their strategies and establish deeper connections with their target audience.


What is AR?


AR seamlessly blends the real world with digital elements, creating an interactive and immersive user experience. AR overlays digital information onto the real world, allowing users to simultaneously interact with both a virtual and physical universe.


AR in Marketing: A Paradigm Shift


AR is poised to revolutionize the marketing landscape by offering many innovative opportunities for brands to engage with consumers. Here are some ways marketers are already utilizing AR to enhance their digital strategies:

Woman using augmented reality in crowded department store


Virtual Try-On Experiences: AR will enable consumers to virtually try on products, ranging from cosmetics and eyewear to furniture and home décor, before purchasing. These virtual experiences will enhance the shopping experience, reduce returns, and increase customer satisfaction.

Enhanced Product Visualization: AR will allow brands to showcase their products in real-world settings, providing a more realistic and immersive experience for potential customers. For instance, furniture companies can use AR to visualize how a particular sofa would look in a customer's living room.

Interactive Storytelling and Gamification: AR will enable brands to create interactive stories and games that engage consumers and deepen their brand connection. For example, a fashion brand could use AR to create a virtual fashion show where customers can interact with the models and explore the collection.

Location-Based Marketing: AR is transforming the way brands connect with customers in physical locations. Imagine entering a store and scanning a product display for additional information, discounts, or personalized recommendations. AR can also create interactive personal tours, enhancing the overall consumer experience.

Augmented Reality Marketing Campaigns: AR will revolutionize digital marketing campaigns by creating interactive and immersive experiences that capture consumer attention and generate buzz. Brands can use AR to create pop-up virtual stores, interactive billboards, and augmented reality games.

AR Innovation in The Real World

Brands worldwide are embracing AR, pioneering innovative marketing strategies that capture consumer attention and redefine brand interactions. Let's delve into a few inspiring examples:

  • IKEA Place App: IKEA's Place app allows customers to virtually place furniture in their homes, providing a realistic simulation of how pieces would look and fit. This immersive experience has revolutionized the furniture shopping experience, boosting customer confidence and driving sales.


  • Sephora Virtual Artist: Sephora's Virtual Artist app transforms the beauty shopping experience into an interactive game. Customers can virtually apply makeup, try different hairstyles, and receive personalized recommendations, creating a fun and engaging experience that drives brand engagement.


  • Snapchat AR Lenses: Snapchat's AR lenses have become a cultural phenomenon, allowing users to transform themselves into characters, apply virtual filters, and share their experiences with friends. Brands leverage this platform to create interactive marketing campaigns that generate buzz and drive brand awareness.


A Glimpse into the Future of Brand Interaction

As AR technology evolves and becomes more accessible, its impact on marketing will only grow. With its world of possibilities, AR will become an integral piece of the marketing toolkit, enabling brands to create more engaging, personalized, and memorable consumer experiences.


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