Why Have My Google Rankings Dropped?

A person using a laptop for Google search

After spending much time and effort to improve your website, discovering a sudden drop in your Google ranking can be as frustrating as finding your favorite shirt has shrunk in the dryer. However, don’t worry. This troubleshooting guide will provide you with a diagnostic tool and a roadmap to help you recover your search engine position.

Step 1: Assess the Situation

 Is it an actual drop or another Google Dance? Fluctuations are expected, so track your rankings over a long period to identify a sustained decline.

  • Which keywords are affected? Is it across the board or specific ones?
  • When did it occur? Did it coincide with a website update, Google algorithm change, or competitor surge?


Step 2: Investigate the Culprits

 The Algorithm Shuffle: Google's algorithm is a complex calculation, constantly evolving to prioritize user experience and relevance. You might tumble down the ranks if your content or website structure no longer aligns with the latest update.

Content Conundrum: Outdated, thin, or irrelevant content struggles to rank. Reinvigorate content with keyword research, targeted updates, and engaging multimedia.

Backlink Blues: Backlinks are like online votes of confidence, but some links lend more credibility than others. Google's algorithm might downgrade your website's authority if you lose valuable backlinks or acquire spammy links. Focus on building high-quality backlinks from reputable sources to boost website authority. Remember, it's quality, not quantity, that counts.

Technical Disaster: Broken links, slow loading times, and mobile-friendliness issues can all lead to ranking drops over time. Run a website audit to identify and fix any glitches.

Competitor Rising: Did your rivals launch a killer SEO campaign or create content that eclipses yours? Analyze their strategies and adapt your own, focusing on unique value and user engagement.

The Penalty Box: Google penalizes websites for black hat SEO tactics like keyword stuffing or cloaking. Check Google Search Console for any manual actions and rectify them immediately.


Step 3: The Recovery 

  • Use Google Search Console and SEO tools to pinpoint the issue.
  • Implement the appropriate fix, whether content updates, technical tweaks, or backlink building.
  • Monitor your progress and adjust your strategy as needed.
  • Stay on top of Google algorithm changes and industry trends by subscribing to Internet Marketing News.

By following these steps and maintaining a proactive SEO approach, you can rise from the ashes of a ranking drop and reclaim your rightful place at the top of the search engine food chain.

Professional SEO Services

Search Engine Optimization (SEO) is a strategy that requires a long-term approach. It's important to be patient, consistent and data-driven. With dedication, you will eventually see results in the form of increased organic traffic and a strong online presence. So, get to work and start climbing those rankings! If you need any help with SEO, please call 1-800-725-7950 to book a free consultation with a certified specialist.

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