Introducing Circle: Simplifying Search with a Single Swipe

Imagine scrolling through a social media post featuring a mouthwatering dish. With Circle to Search, a simple swipe and tap unveil the recipe, restaurant recommendations, and even historical tidbits about the dish, all without leaving the app. Circle, an intuitive gesture-based search empowers you to explore deeper, faster, and more seamlessly than ever before.

"Circle unlocks a more natural way to engage with information," says Aparna Chennapragada, Google Search's VP of Product & Design. "It's about bridging the gap between curiosity and discovery, empowering users to explore deeper without ever feeling lost."

How Circle to Search Works

Circle lives on your Android phone, activated by a simple long press on the home button or navigation bar. Then, the magic happens. You can:

• Circle, highlight, or scribble: Select any visual element on your screen, be it a product in a video, a landmark in a photo, or even text in a message.
• Get instant insights: Google's AI analyzes your selection and delivers relevant information directly within the app. Identify objects, translate languages, learn historical context, or find similar products – all without switching apps.
• Ask deeper questions: If a simple answer doesn't suffice, Circle lets you seamlessly launch a full-fledged Google Search with your selection as the starting point.

Circle understands your intent and delivers relevant results, be it factual information, shopping options, or deeper exploration paths. It's your personal search assistant, always at your fingertips, ready to answer your questions and fuel your curiosity.

Unlocking an Easier Way to Search

But Circle isn't just about convenience. It's about unlocking new ways to interact with the world around you. Imagine:

• Identifying a historical landmark in a travel blog without leaving the video.
• Finding the perfect outfit inspired by a celebrity's Instagram post.
• Understanding a complex scientific concept mentioned in a news article.

Google Pixel

Circle is currently in its early stages, available only on Pixel devices, but its potential is vast. Imagine exploring educational content with your child, circling unfamiliar concepts for instant explanations. Or, envision researching travel destinations while browsing social media posts, instantly pulling up information on landmarks or local attractions. The possibilities are endless, limited only by your imagination and the ever-expanding circle of your curiosity. Enjoy this article? Subscribe to Internet Marketing News and get more great content delivered to your inbox.